Get other websites to vouch for your cleaning company.

Where to get them, in order

Start with the two that put you in front of buyers. Then work down the list.

Start here

1. Your chamber of commerce: city, county, and the Hispanic and minority chambers. Members get a link in the directory, and usually a new-member spotlight.
2. The associations your buyers belong to: BOMA, IFMA, IREM and apartment associations. That's where facility and property managers spend their time.

Find your chamber in the U.S. Chamber of Commerce directory.

Then

3. Industry groups: ISSA and BSCAI. Great for credibility, but your buyers aren't members.
4. Partners who serve the same buildings, like the pest control and HVAC companies you already work with.
5. Nonprofits and local events you really support, as a sponsor or a volunteer.
6. The BBB, and the directories for certifications you really hold.
7. Local news and “best of” lists. Pitch a real story to a reporter. Never pay for a spot.

Same name, address and phone everywhere

Every listing should show your business name, address and phone exactly the way your Google profile and website show them. Write them down once and paste the same text into every listing.

• Business name: exactly as on your Google profile, with no extra keywords.
• Address: the same format everywhere. If your Google profile hides your address because clients don't visit your office, keep it hidden on listings too wherever the site allows.
• Phone: one main number, written the same way every time.
• Website: the same page every time, usually your homepage. A franchise location links to its local page, not the national site.

Ask for your listing

Joined something, or already work with a partner? Ask for your listing with this prompt. Paste it into any AI chat and fill in the brackets.

Write a short email to [ORGANIZATION, e.g., our Chamber, BSCAI chapter, a supplier’s “where to buy” page] asking to be listed on [THE PAGE]. Under 120 words. Include one true detail that shows we’re a real member or partner: [DETAIL]. One clear ask. Sign it [YOUR NAME, COMPANY, PHONE]. Our name, address, and phone must appear exactly as: [NAME / ADDRESS / PHONE]. Then write a 2-line follow-up for one week later.

What never to do

Google's spam rules say sites that break them can rank lower or not show up at all. These shortcuts are on its list.

• Never buy links: no “1,000 backlinks” packages.
• Never pay for a spot on a “best of” list.
• No press-release blasts. Google's spam rules name links in press releases sent out to other sites.
• Don't trade links just to trade them. Swapping “link to me and I'll link to you” in bulk is also on Google's list.

Read Google's spam policies

Let your AI do it

You don't have to research any of this yourself. The free Local Link Finder skill finds your top 50, ranks them, and gives you the cost, the contact and the next step for each one.

How it ranks them: buyer relevance (30%), how likely you are to get a link (25%), and authority, cost and effort (15% each). Every result is marked as a quick win, a relationship or an earned link.

To use it: download the file, attach it in ChatGPT, Claude, Gemini or any AI chat (or paste its text), then copy this starter prompt, fill in the brackets and send.

Use the attached file as your instructions. It's a skill called “Commercial cleaning local backlink research.” Read all of it before you start, then run it for my business.

- BUSINESS_NAME: [EXACT NAME]
- WEBSITE: [YOUR WEBSITE, OR YOUR LOCAL PAGE IF YOU'RE A FRANCHISE]
- CANDIDATE_CITIES: [CITY 1, CITY 2, CITY 3]
- COMPETITORS (optional): [UP TO 3 COMPETITOR WEBSITES]

Use web search and check live pages. Give me the ranked Excel file at the end. If you can't create files, give me the results as a table I can paste into Excel or Google Sheets.

Get the skill How to make it yours